How We Increased Sales 222% over Four Years for a Niche E-Commerce Brand
Tugboat Marketing’s combination of advertising and email marketing strategy helped increase a specialty grocery chain’s online sales by 222% over four years. Through a combination of Facebook, Instagram and Google advertising alongside email marketing campaigns and organic social media strategy, comparing January of 2020 to January of 2024, this specialty grocery store saw:
222%
Increase in Sales
48%
Increase in Avg. Order Value
116%
Increase in Total Orders
What Did We Do?
Tugboat Marketing brought a consistent brand voice, converting graphic design and effective digital outreach to this grocery chain. The client managed their social media accounts with graphic design expertise and scheduling input from Contract CMO Tori Guldenstern. Tugboat Marketing and Tori Guldenstern implemented weekly email newsletter campaigns and advertising across platforms to increase brand recognition and sales.
Establishing a consistent email newsletter allowed the client to communicate effectively with their audience on a weekly basis, highlighting unique products in stock, sales, and pre-orders for holiday items. The client came to Tugboat Marketing with roughly 5,000 emails in their database, and now has over 17,500 emails.
48%
Avg. Email Open Rate
8%
Avg. Click Through Rate
3x
Increase in Total Subscribers
Advertising on social media and search engines allowed this client to reach their unique audience at a lower cost and with more targeted results than traditional marketing efforts. For this client, it was important that advertisements be directed at expatriates and first generation Americans. Detailed targeting allowed us to reach that audience and connect with them, while avoiding targeting the majority of the population—who simply weren’t this client’s ideal customer.
9%
Avg. Click Through Rate
$0.14
Avg. Cost Per Click
4.4x
Avg. Return on Investment
E-commerce brands know they can trust Tugboat Marketing to take their marketing operations to the next level. Contact us today to learn what we can do for your business.