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Thoughts from Founder/ Digital Management Consultant Tori Guldenstern.
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Need an App? The Benefits to E-commerce Stores
We currently have a client at Tugboat Marketing that is about three days away from launching their first app. The journey from decision...

Tori Guldenstern
Feb 9, 20242 min read


Transforming Your Career and Workplace: A Guide to Embracing Experimentation, Feedback, and Adaptability
While we all work hard every day, often it can be difficult to see that we are making progress. Sometimes we get settled into a job and...

Tori Guldenstern
Jan 9, 20243 min read


Working With AI
In today’s reality, use of AI at work is no longer an option but a necessity. Artificial Intelligence has advanced exponentially in the...

Tori Guldenstern
Jan 3, 20242 min read


A Guide to Crafting Your Q1 Marketing Plan
As 2024 kicks off, it's the perfect time for businesses to set the tone for their marketing endeavors in the first quarter. Establishing...

Tori Guldenstern
Jan 2, 20242 min read


Tugboat Marketing is Open to New Clients in 2024!
As Tugboat Marketing sails into the new year, I'm thrilled to announce that we'll be opening up new partnership opportunities come...

Tori Guldenstern
Dec 26, 20231 min read


8th Anniversary
Today Tugboat Marketing is eight years old. When I first started Tugboat Marketing as a young professional, there was so much to learn...

Tori Guldenstern
Dec 4, 20232 min read


What is a Fractional CMO? (Real World Examples)
What is a fractional CMO, and what are the benefits to your business? Here are three scenarios showcasing the abilities and benefits of a...

Tori Guldenstern
Nov 16, 20233 min read


Cost Effective Solutions: Why Fractional CMOs are worth the Investment
In today's competitive business landscape, every penny spent must yield maximum value. When it comes to steering your marketing efforts,...

Tori Guldenstern
Nov 14, 20232 min read


The Importance of an Optimised Website in Business
In today's digital age, a company's website serves as the virtual front door to their business. The first impression a consumer has when...

Tori Guldenstern
Nov 7, 20233 min read


The Crucial Role of Transparency in a Marketing Collaboration
In the ever-evolving landscape of digital marketing, the importance of working with a marketing team that offers transparency cannot be...

Tori Guldenstern
Nov 6, 20233 min read


Ethical Vs. Non-Ethical Marketers
"Honesty is such a lonely word." We've all heard the Billy Joel song, but in today's professional climate, Honesty really can be...

Tori Guldenstern
Oct 31, 20232 min read


Ethics & Marketing: A Rant
In eight years of business, I can no longer count the number of times a client has come to me after being burned by an agency that was...

Tori Guldenstern
Aug 11, 20233 min read
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