Need an App? The Benefits to E-commerce Stores

We currently have a client at Tugboat Marketing that is about three days away from launching their first app. The journey from decision to make the app to creation of the app was a short one—once the customer decided, we were all anxious to get it underway and published.

This client works in e-commerce, specifically with a website through Shopify, and creating an app was the logical next step for breaking further into the online market. With two brick and mortar locations, this company sees the majority of its sales from online customers all over the United States. We knew that 85% of their sales online were coming from mobile devices, so an app would improve user experience, improve conversion rates, and expand their base.

Enhanced User Experience: By offering a dedicated app, the client ensures a seamless and optimized experience for their customers. From smoother navigation to personalized recommendations, an app will elevate user satisfaction and loyalty.

Increased Conversion Rates: With a user-friendly interface and features tailored to their audience’s preferences, e-commerce apps are primed to boost conversion rates. Simplified checkout processes and targeted promotions streamline the path to purchase, turning browsing into buying.

Maximized Revenue per Conversion: By capitalizing on the app’s capabilities for upselling, cross-selling, and leveraging user data for targeted marketing efforts, our client can maximize revenue per conversion. This means more value extracted from each customer interaction, driving sustainable growth.

Our team of experts are here to ensure the smooth creation of your app from concept to live publication. We know what your customers crave, and how to upsell your niche. If you're an e-commerce company looking to take the next step in the digital space, let's chat. Email me at Tori@TugboatMarketing.com.

In just a few days, our client’s app will be hitting the app stores, marking a significant milestone in their digital journey. Stay tuned for updates on their success and the transformative impact of mobile-first strategies in niche e-commerce markets!