Working With AI

In today’s reality, use of AI at work is no longer an option but a necessity. Artificial Intelligence has advanced exponentially in the last ten years, and now offers a high level of efficiency and professional-level results on complex problems in a fraction of the time it would take a human. This reality can be concerning when it comes to job security, however the key to succeeding in the AI race is to work with new AI technologies, allowing you to improve your work, get more done in less time, and level up the standards of your overall output.

Marketing in particular seems to be an area that will require proficiency with AI in the near future. Artificial intelligence has the ability to create video of an AI avatar that looks just like you. It has the ability to assist with research and compile documents, and so much more. Here are some of the tools we utilise to streamline our clients’ marketing campaigns.

Motion AI app on desktop and mobile

1. Motion: Motion is an app based calendar AI that allows you to input a to-do list and schedules your calendar accordingly, avoiding any times you block off yourself for meetings and rearranging to suit your needs and what actually gets done in a day. This tool allows us to easily keep track of multiple projects in one place while maintaining a balanced timeline for getting the work done.

OpenAI’s ChatGPT mobile app

2. ChatGPT: Whether you utilise the free or paid version of OpenAI’s ChatGPT, this tool should be in almost everybody’s toolkit. A chatbot AI, ChatGPT can be asked to assist with research, write article drafts, draft documents. This tool can even write open source code. The paid version allows for prompts using images, as well as image generation by the AI.

Synthesia video avatar software

3. Synthesia.io: Synthesia is an incredibly powerful video avatar generation AI. With over seventy avatars to choose from on their lowest plan and over 100 voices and tones, this tool allows any business to have an on-call company representative on camera. Although Synthesia offers a ton of avatars, they also offer a fully custom avatar made to look like you for about $1,000 per year. This program utilizes a video editing suite that allows you to input a script and edit a complete video in one place.

There are hundreds more tools out there that could be the key to revolutionizing how you do business. The best way to move forward in the world of AI is as a part of it, by learning to use the technology as an aid instead of viewing it as a threat.